alex o'neal

ux/ui, graphic design
knowledge engineering
online marketing
metrics/seo expertise
taxonomist

renaissance geek

experience  |  portfolio  |  accolades & references  |  skills  |  education & professional development

You have left-brain work that needs a tech-savvy, logical, detail-oriented approach, and right-brain work that needs an artistic, big-picture, spatial approach with an instinct for marketing. Why hire someone who only uses half their brain? Get an experienced, technically skilled, deeply knowledgable designer and marketer who can apply both sides of her brain to your projects. I have a passion for making information accessible, understandable, and usable, both visually and behind the scenes. Let me do that for you.

• 10+ years of web design, including metrics, SEM/SEO, and usability work, typically supporting both B2B and B2C internet marketing.
• 10+ years of print & web graphic design, drawing naturally upon my art studies, photography, and lifelong work as a painter and artist.
• Online database experience going back to 1991
• Over two decades of writing experience, starting with my very first job as a journalist for my home town paper. Experience includes advertising copy, educational brochures and booklets, online copy, and more.
• 10+ years of information architecture work; first trained in systematics and taxonomy in 1987.
• Summa cum laude (4.0 GPA) B.S., psychology, 1999; some graduate studies. Cognitive science provides insight for UI and knowledge management, as well enhancing my marketing understanding. Statistics and experimental research experience strengthen my metrics and testing skills.
• Professional development includes seminars with Google, Jakob Neilsen, Edward Tufte, Greg Stuart, and more.

Seeking a benefited position with an innovative, forward-thinking company that allows me to express both the technical and creative sides of my personality.